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In less than a year, the acronym NFT has gone from WTF to BFF for brands. Non-fungible tokens are digital assets like bitcoin, only they’re unique and irreplaceable, like owning an original work of art online. They utilize the same authentification technology as cryptocurrency and, similar to the digital dough, are still nebulous in their uses. While some NFTs hold monetary value, others link owners to communities or can even be worn digitally.
Still confused? Read our guide to NFTs here. And check out our new metaverse marketing blog here. 

Keep reading and check back often for the latest NFT news from Ad Age.

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